It takes a lot of work to get people to your site. Here's three best practices to build killer landing pages.

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT October 23, 2013   Why CMOs Must Embrace Responsibility for Revenue 3 Best Practices for Successful Landing Pages Using Data to Give Experiences and Engagement Context PROtober! Spotlights Jockey, Monster and More Why CMOs Must Embrace Responsibility…

Late last month, marketers saw a mild headache swell to a full-blown migraine when it was confirmed that Google was, indeed, taking steps toward encrypting all of its search activity. In other words, that already pesky “(not provided)” line in the Google Analytics report for organic search will soon obfuscate just about all of a…

View Web Version Chief Business Marketer B2B Marketing Insights, Ideas, Tips and Trends September 12, 2013     The New B2B SEO: Search Experience Optimization How to Build Healthy, Profitable Relationships with Your Customers Not All Customers Are For You: Prospecting 101 Determining the Value of Social Data and Share of Voice   The New…

When prospecting, remember that just because someone is interested in your business doesn't necessarily mean they're right for you.

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT August 26, 2013   Not All Customers Are For You: Prospecting 101 The New B2B SEO: Search Experience Optimization Chief Marketer Listline Not All Customers Are For You: Prospecting 101 By Beth…

SEO should now stand for search experience optimization, to account for users' higher expectations.

Do You Know Which Google Searches Make Your Phone Ring? This eBook explains how marketers can track inbound calls back to specific Google keywords, PPC ads, and web pages. If having a successful Google SEO and PPC advertising strategy is important to your business, this eBook can help. It explains the value of tracking calls…

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT August 21, 2013   The New B2B SEO: Search Experience Optimization Did the Gmail Tabbed Inbox Reinvent Email Marketing? Determining the Value of Social Data and Share of Voice The New B2B SEO: Search Experience Optimization By…

Many B2B marketers see organic search as a solution to just one piece of the sales funnel, but that’s an insufficient view of things.