By Lauren Blecher, social media account manager at Webmarketing123 Social search has arrived. With the release of Facebook's Graph Search, Twitter's keyword targeting in timelines, and LinkedIn's recent search update, the line between SEO and social is blurred at best. This brings us to the realm of social SEO, where Google+ is the oldest player…

Like it or not, marketers have a lot to gain from mastering Excel. But what are the most important Excel tasks that every marketer should learn? In a post for Search Engine Land, Annie Cushing, an SEO and analytics consultant, shares five essential Excel skills she thinks all marketers should know, listed in order of…

Marketers should know that Google Trends is a helpful tool for conducting keyword research, especially when it comes to finding out what searchers are interested at this very moment. On Wednesday, Google unveiled a neat new feature for Google Trends: Top Charts, which the company describes as “lists of real-world people, places and things ranked…

What is the best strategy for your company, inbound or outbound marketing?

In what shouldn’t come as much of a surprise, Google has taken “action” against a link network comprising thousands of link sellers that bought and sold links that pass PageRank, according to Matt Cutts, head of the search engine’s Web spam team. This is a clear warning sign for companies that are buying links to…

Content marketing is all the rage these days, but it’s not the only or best way to build links. “In fact, placing too much emphasis on content can actually distract from what we should be doing most: approaching the unique needs of each client and niche,” writes Pratik Dholakiya, director of SEO and vice president…

(Search Engine Watch) When asked what his best SEO tip was a couple years ago, Scott Stratten, author of “UnMarketing,” simply said to write “awesome frickin’ content.” But what does that mean? Grant Simmons, director of SEO and social product for The Search Agency, explains. Among other things, the content should answer a user’s question,…

When creating an SEO landing page aimed at converting, there are many different ways to approach copywriting. According to marketer and copywriter Eugene Schwartz, there are “Five Levels of Awareness,” spanning from direct to indirect, each audience seeking different kinds of information. 1)

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT May 02, 2013   How To Create In-House Social Media Celebrities Old Media, New Tricks How Text Messaging Can Drive App Engagement and Revenues How to…

A strong content marketing strategy can generate traffic, get more social shares and develop a brand’s authority, but what might not be so clear is how to measure and increase the return on investment (ROI) of those efforts. Mike Pantaliano, an SEO consultant with Distilled, offers a step-by-step walkthrough of how to use Google Analytics…