I have a friend who hates the idea of birthday wishes on Facebook. All you're getting, he reasons, is a bunch of meaningless greetings from folks who would have never remembered your birthday if it hadn't popped up in the corner of their Facebook home ...
TRUTH, JUSTICE AND TWITTER | Effectively throwing out the superpowered baby with the kryptonite-irradiated bathwater, DC Comics relaunched all of its titles
Use of share-within-your-network (SWYN) social links is declining slightly in online retailers' email messaging, according to a new report from Responsys.
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Download the latest Event Marketing tip sheet from Chief Marketer
One of Estée Lauder's favorite sayings was Tell-a-phone, tell-a-graph, tell-a-woman, based on her strong belief that once a woman tried and liked a product,
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Microsoft felt that the best way to get cynical consumers to embrace the new Windows 7 operating system was to let them ‘see it to believe it’
Corona, a leading import in Canada, wanted to kept the brand top of mind prior to the spring and summer months amid the introduction of new competitors
Running shoe maker ASICS is a long-time sponsor of the New York City Marathon. As a critical part of the company’s yearly marketing plan, they wanted to make the most of it. In 2010, ASICS’ goal was to move past awareness tactics and demonstrate that it understands and motivates runners