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HBO Max Activates a Bachata-Themed Pop-Up Promoting Romeo Santos Documentary

HBO Max Activates a Bachata-Themed Pop-Up Promoting Romeo Santos Documentary

Posted on August 27, 2021 by Chief Marketer Staff

To promote its new documentary, “Romeo Santos: King Of Bachata,” and “Romeo Santos: Utopia Live From MetLife Stadium” concert, HBO Max tapped into Dominican culture with a bachata-themed pop-up in Manhattan’s Washington Heights neighborhood through featuring daily programming, a historical tour of the music genre, an on-site barbershop and dance classes. Read about the activation in CM’s sister pub, Event Marketer.

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