Search Results for: content marketing

Fox hopes to launch a DTC product by the end of 2025, an announcement that alleviates questions of how Fox will respond to cord-cutting.

Here’s how content marketing used to work: Create great content for your website, and you would attract the attention of potential customers. But with artificial intelligence (AI) rewriting the rules, what happens when this basic principle no longer applies?

The 2024 Ad Quality Report found that over 70% of users now perceive at least half of online ads as untrustworthy—a trend fueled by a 10% year-over-year surge in malvertising levels in 2024. Malvertisers are increasingly exploiting social engineering tactics to deceive users.

How nine brands showed up for the film industry this year, from Chase’s glass chalet to Acura’s energy house to Audible’s listening lodge.

Siggi’s partners with Lovewell to increase its brand awareness among her health-and-wellness-focused audience. The yogurt brand aims to double its share of the yogurt market in the next few years.

This week’s PR Roundup looks at companies not backing down from their DEI policies, Jim Acosta and the White House embracing “new media,” and the result of change on a company’s reputation.

World of Concrete, the annual trade show for the concrete construction and masonry industries, brought over 57,000 attendees to the Las Vegas Convention Center, Jan. 20-23. While there was plenty of innovation inside, the hottest action was taking place outside, where brands let attendees get hands-on with the latest power tools and technology—full-blast mode. EM […]

Deborah Golden, Chief Innovation Officer at Deloitte, provides the most important takeaways from CES 2025 for marketing executives.

The winds of change are in the air, but the Sundance Film Festival is once again taking place in Park City and Salt Lake City, UT, bringing together the movers and shakers of the filmmaking ecosystem, and a selection of sponsors, for 11 days of storytelling and community engagement. While Sundance 2025 (Jan. 23 to […]

After migrating its site to headless architecture, premium standing desk brand Uplift Desk increases its page speed, improves its Google search ranking and provides shoppers with a more intuitive checkout page. Uplift Desk and its shoppers are reaping the rewards of a better customer experience after the brand’s migration to a headless architecture. The December 2024 launch included […]