CM Weekly March 20, 2022 Among the shifts in consumer behavior that have emerged over the past two years, the demand for convenience—particularly when making digital purchases—is most certainly here to stay. And those companies that have embraced this pandemic-fueled digital transformation with alacrity are reaping the rewards. One such brand is Chipotle, Chief Marketer’s…
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CM Weekly March 14, 2022 A global pandemic has turned consumers’ attention toward the value of a robust, healthy immune system. And as a result, ingesting foods that support that health—like probiotics—has become increasingly important for many. “Because of the pandemic, almost 30 percent of consumers are consuming more functional foods and beverages—and the probiotics…
CM Weekly March 13, 2022 A global pandemic has turned consumers’ attention toward the value of a robust, healthy immune system. And as a result, ingesting foods that support that health—like probiotics—has become increasingly important for many. “Because of the pandemic, almost 30 percent of consumers are consuming more functional foods and beverages—and the probiotics…
CM Weekly March 7, 2022 The war in Ukraine has mobilized the business world to take action against Russian state-owned media outlets, TV networks, companies and even athletes by showing support for Ukraine through instituting a form of sanctions of their own. And the list keeps growing. On Friday, Cannes Lions targeted marketing and advertising…
CM Weekly March 6, 2022 The war in Ukraine has mobilized the business world to take action against Russian state-owned media outlets, TV networks, companies and even athletes by showing support for Ukraine through instituting a form of sanctions of their own. And the list keeps growing. On Friday, Cannes Lions targeted marketing and advertising…
Read how industry experts are evaluating the conflict through the lens of digital advertising.
We spoke with Joe Rivas, Vice President of Marketing at IBM, about the motivation behind the campaign, the brand’s new direction and how it’s harnessing creative technologists to help convey that message.
CM Weekly February 28, 2022 BlackBerry loyalists were dealt a blow earlier this year when the company ended support of its iconic smartphones. Once hailed as the preferred devices for business executives, heads of state and other fans of handheld physical keyboards, the beloved “crackberry” is now a relic of the past. But in actuality,…
CM Weekly February 27, 2022 BlackBerry loyalists were dealt a blow earlier this year when the company ended support of its iconic smartphones. Once hailed as the preferred devices for business executives, heads of state and other fans of handheld physical keyboards, the beloved “crackberry” is now a relic of the past. But in actuality,…