Search Results for: content marketing
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Cynsiders
Marketing: The Next Frontier
Jonathan Gudai, Co-Founder and CEO of AdOmni, sees a world where social media, video, and digital out-of-home advertising will converge for performance and brand marketers. Here, he shares his thoughts on AI opportunities, audience trends, and more shaping the future. As video consumption continues to fragment across platforms, what do you see as the biggest […]
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AI
Navigating Privacy and AI Under the Trump Administration: A Q&A with Privacy Expert, Jessica B. Lee of Loeb & Loeb
With Donald Trump now in office as the 47th U.S. president, significant shifts in consumer data privacy and AI regulation are expected. Jessica B. Lee, Chief Privacy & Security Partner at Loeb & Loeb, explores what businesses should anticipate from the FTC under Andrew Ferguson, the likelihood of a federal privacy law, and how AI regulation may evolve at the state and federal levels.
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Cynopsis: Sports
Cynopsis Sports 1/28/25: Closing the Venu
Tuesday January 28, 2025 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter. CLOSING THE VENU As galvanizing as Venu Sports’ entrance into the streaming world was, so was its abrupt conclusion. On the same day that Fox, Disney and Warner Bros. Discovery were set to begin oral arguments with […]
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Programming
News Nets’ January Numbers
It was quite a busy January for news networks with a presidential inauguration and coverage of the L.A. fires.
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B-to-B Events
The Brief: Pizza Rentals and Zen Carriages
This week’s hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages.
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Data-Driven Thinking
Why – And What – Marketers Need To Know About AI Agents
Who would you hire if you were picking your marketing team from scratch? Team members that carefully strategize their work ahead of time, proactively collaborate and know when to look for external help to achieve the objective, with the right level of autonomy? If this sounds good, then you will love AI agents. And they […]
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Conversations
Pete & Gerry’s CMO on Courting Families, Discerning Shoppers and Consumer Education
We spoke with Pete & Gerry’s CMO about the company’s marketing strategy, recent campaigns, creative, category challenges and more.
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Social
How Duolingo Used Humor and Internal Collaboration to Join the TikTok Ban Conversation
How the brand tapped data-driven storytelling and cross-departmental collaboration to turn the disruptive moment into a win.
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Behind the News
When the Clock Stops: Ad Tech Leaders Weigh In on TikTok’s Potential Ban
If the TikTok ban proceeds, the ripple effects will be profound, forcing advertisers to reallocate budgets to platforms like YouTube and Meta. As the industry braces for the next chapter in the TikTok saga, questions remain about how brands and platforms will adapt to the new regulations.
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B-to-B Events
Experience Design Inspo: Scenic Environments from Disney, Amway and More
From Benjamin Moore’s “Cinnamon Slate” to Pantone’s “Mocha Mousse” to BEHR’s “Rumors,” picks for 2025 color of the year are a range of moody-meets-earthy tones that may inform event design and décor decisions in the year ahead. With Q1 rapidly chugging along, we rounded up a few more experience design ideas worth adding to your […]