Search Results for: pop-up
-
Decoder
Explain This to Me…Best of AdMonsters Decoder 2023
This year, our Decoder series covered the gamut —- iOS 17 privacy updates, state privacy laws, and supply path optimization. If you missed them or want a chance to revisit them, here are the top AdMonsters’ Decoder stories from 2023.
-
Agencies
Cookie Deprecation: Chrome Set to Activate Tracking Protection for Select Users on Jan. 4
Google announced Tracking Protection, a new browser feature that will be active on Jan. 4 for a randomly selected group of Chrome users.
-
Cynsiders
Marketing with Context and Culture
By E.B. Moss DPAA’s CEO, Barry Frey, describes the Digital Out Of Home trade association as being the “three Cs” for their members: Connector, Consigliere, and Community. In a full day of inspiration at their recent Global Summit, leading brands from Mastercard to McDonalds shared examples of how they engage consumers in an “omnivideo” world, including DOOH, with […]
-
Cynopsis: Esports
Cynopsis Esports 12/07/23: GTA VI trailer thrills; Shopify wins Game Changers; G2 scoops up CDL spot
Thursday December 7, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Rockstar Games released its first trailer for Grand Theft Auto VI this week, with fans worldwide bringing viewership of the teaser to more than 100 million in just a couple days. The latest edition of the […]
-
Video Marketing
Brands on Fire: Nespresso Marketing VP on Gen Z Messaging, Acquisition and Experiences
We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.
-
Events
Brands on Fire: BeautyHealth CMO Dishes on Hydrafacial’s Marketing Evolution
Here’s the marketing story behind Hydrafacial, including the brand’s successful B2C pivot, plans to ramp up influencer marketing investments, marketing challenges in the beauty industry, and more.
-
Cynsiders
Post: A Social Media Solution?
With website business models that depend on clicks from social media platforms now broken, comes social news platform Post. Launched late last year with the goal of fostering civil discussion, Post was designed for premium publishers to meet and monetize new audiences on social media. Noam Bardin, CEO & Founder of Post, offers his thoughts […]
-
Acquisition
Marketers on Fire: UScellular CMO and SVP Eric Jagher
We spoke with Jagher about the brand’s multi-phased “Let’s Find Us” campaign that examines cell phone overuse.
-
Video Marketing
Brands on Fire: Topgolf CMO Geoff Cottrill on the Brand’s Awareness Play, New Creative and International Expansion
We spoke with Cottrill about how the game of golf is changing; Topgolf’s new brand campaign and zany animated spot; the company’s plans for growth; his approach to influencer marketing; and more.
-
Social
Irish Distillers’ International Marketing Director on Promoting Jameson Whiskey to Global Audiences
Enjoy the highlights of our conversation with Buckley as he discusses what Jameson looks for in a partnership.