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Synonym-Aided Search Boosts Guess’s Website Performance

|  by Richard H. Levey

Shoppers have thousands of ways to ask for products they want. But if a marketer's website can't recognize those requests, the opportunity to make a sale vanishes. Guess Inc. is using a new website platform that recognizes a wide variety of synonyms entered into search engines to direct prospects to relevant offerings. The fashion marketer's…

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Ryan Stomel – Affiliate Networks: No Competitive Advantages?

Of the many groups that exist on Facebook around advertising, one is by far the most popular with those in the cpa network / performance marketing space - "Super Affiliates." It's like a big Google Group with greater visibility. The members mix in work with pleasure, often sharing..





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