View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer August 09, 2013 And, Action: Vine or Instagram? Five Points Brands Should Consider The A-to-Z Guide to Link Building 8 Of The Best Influencer Marketing Campaigns From…
According to Ipsos OTX’s Socialogue, 62 percent of online audiences pay attention to online ads. Of this group, 46 percent of worldwide respondents say they have looked at or read an online ad for a brand or product in the past month, 42 percent say they have watched an online commercial for a brand or…
In this video interview, Opera Mediaworks CEO Mahi de Silva joins Digits with a look at the next wave of mobile and interactive marketing
View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT May 23, 2013 Teens ‘Waning Enthusiasm’ for Facebook Benefits Twitter: Survey The Future of TV Ads 7 Lessons From 7 Years of Making Landing Pages…
Earlier this month, the LeadsCouncil, an independent online lead-generation association, announced the Comply badge initiative to help foster trust and transparency between lead buyers and sellers. The program will allow marketers to show their compliance with regulatory guidelines with the help of a grading system and visible on-page badge. What it is Comply, powered by…
Research shows that response rates have dropped precipitously for the last 20 years, from about 20% to around two percent today.
Waze, the community-based navigation and traffic app that got plenty of buzz thanks to Apple’s Maps disaster, published then took down a blog post announcing that it had 34 million users in 2012. As of October, Waze had 29 million users. In a curious infographic that went along with its now-absent blog post announcing the…
When you think of “search,” Google, Yahoo and Bing probably come to mind right away, with AOL, Ask.com and even Facebook possibly popping up after a few extra seconds of thinking. Well, Lycos is hoping that in 2013, you’ll recall their name too. Yes, the search engine of the ’90s is still alive and kicking,…
Yelp is making it clear that it won’t tolerate businesses trying to purchase good review for their pages on the local search and review site. Starting Thursday, the company began displaying prominent red-bordered pop-up boxes alerting users with this message: “We caught someone red-handed trying to buy reviews for this business. We weren’t fooled, but…
Some users of Facebook’s Android mobile app are able to purchase gifts for friends from birthday or celebration alerts that will pop up atop their news feeds. This is a mobile promotion of Facebook Gifts for users in the Gifts Beta, and it will make its way to iOS in the coming weeks. Birthday and…