Just as brands are finally getting a grip on how to navigate the new social landscape to engage their target audiences, there’s another channel that’s turning younger Millennials’ heads—email.

This article discusses the importance of content marketing, the seven ways content marketing is changing and how best to adapt.

Google and its YouTube Kids app are under fire from consumer and child advocacy groups for mixing programming and marketing in the app that the groups allege is deceptive.

CRM tech solutions are the hub around which smart marketers are creating more personalized and relevant messaging and campaigns. Customer relationship management platforms have been a key part of sales and marketing arsenals for years, and new tech solutions are giving marketers a leg up on critically important areas such as acquisition, but also things…

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Get the new eBook, Brand Marketers Guide To Participatory Mobile Marketing compliments of Vivoom and see how major brands use mobile video co-creation to expand campaign ROI.

Vivoom makes it easy for brands and agencies to add the power of consumer participation to every campaign easily, and at scale.

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A more consistent brand experience, improved analytics and better content management are just of the benefits McGraw-Hill Education has seen from a revamped online presence across all divisions.