tag management

• 

  Data & Analytics

  Google’s Global Measurement VP: Prioritize Tag Management in a Post-Cookie World

  Karen Stocks, VP of Global Measurement at Google, discusses the importance of tag management in the face of cookie deprecation.

• 

  Agencies

  Tag Management: What’s Next and Why it Matters

  Tracking tags connect actions by users on the client website with the media delivery or analytics system and can deliver numerous benefits.