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Navigating the Road to Digital Transformation
Today marketers have unprecedented access to data, automation solutions, and ways to reach customers. But sometimes, there’s almost too much information to process
Today marketers have unprecedented access to data, automation solutions, and ways to reach customers. But sometimes, there’s almost too much information to process
With "The Lego Movie" as a guiding light, dreams of branded movies are back on marketer's story boards. What will we see next!
Understanding how to measure ROI for live events and experiences is key to keeping the budget coffers full and improving future success at the events.
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Aaron Ormond, manager, customer lifecycle management, Harley-Davidson, shares case studies—and results—on how it successfully markets during peak seasons.
Skateboarders and Olympic snowboarders appear in new edgy TV spots to bring back the "Do the Dew" tagline for Mountain Dew.
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Marketers are facing a wave of digital innovation at an unprecedented level, and it’s up to marketing teams to leverage this emerging technology to create a completely customer-focused enterprise.
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