Search Results for: content marketing

Marketing to Millennials is a big focus for Marriott. Global marketing officer Karin Timpone shares lessons learned and why the heavy investment in content marketing.

Understanding who customers are and where they are looking for and accessing information is critical, and persona-driven marketing tactics can help direct messages to the right people at the right time.

In the “Age of the Customer,” the key question for branding has become: Does your brand have the attributes—the soul—to attract the right audience?

Google is promoting the production of YouTube videos with its own series of behind-the-scenes videos showing how brands like Clean & Clear made its videos.

In an ever-evolving cyber security climate where there’s a new breach almost every day, brands are fighting to protect the integrity of their brand.

An improved content distribution system has helped InterContinental Hotels Group deploy a more effective content marketing strategy worldwide.

At the Adobe Summit FOX Sports, the Las Vegas Visitors Bureau and Scripps share their strategies for creating engaging social content.

Facebook’s “Topic Data” product will give brands access to what Facebook fans talking about, including brands, events, products and other specific topics.

Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates.

Ready to integrate UGC into your marketing operations? Your most pressing priority will be to ensure your program produces as much value as possible.