CM Weekly March 7, 2021 Consider this stat: 80 percent of Americans feel that advertising underrepresents certain groups, in particular individuals with disabilities and special needs, according to research from Voya Financial. Moreover, 78 percent said they were more likely to do business with a company that uses diverse advertising. These insights are the basis…
How Voya Financial is supporting individuals with disabilities and special needs both within the organization and externally through its marketing initiatives and financial solutions.
CM Weekly February 28, 2021 When a brand gets props for not participating in one of the most significant tentpole events of the year, the marketing team deserves some credit. We’re referring to Budweiser, of course, which donated its advertising dollars toward COVID-19 vaccine education instead of airing a Super Bowl commercial during the big…
How Pernod Ricard, Turner Networks and Ally Financial have incorporated influencers into their marketing strategies in more significant ways while in-person engagements have been limited.
SAP’s digital video series showcases companies’ efforts--beyond its own--regarding environmental sustainability and social issues.
Strategies brands have employed when launching products during the COVID-19 era.
Content strategy tips to enhance your brand’s digital presence in 2021.
A look at the most-read CM stories of the year.
L'Oréal's Lubomira Rochet on how the shopping experience in the beauty industry is reinventing itself--plus digital shopping trends in 2021.
ON DEMAND WEBINAR - Join Chief Marketer editors and an expert panel to hear lessons learned from brands that have effectively pivoted into influencer marketing and leveraged successful partnerships in this unprecedented time.