CM Weekly November 8, 2020 How’s everyone’s stress level this week? Off the charts? We thought so. Let’s shift gears from politics and the election to something a little less uncertain: holiday shopping. Of course, the manner in which consumers shop has shifted. Let’s take a look. According to Periscope by McKinsey’s new report, “2020…
COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.
CM Weekly October 25, 2020 We asked three CMOs—from Cigna, First Entertainment Credit Union and Papa Murphy’s—what trends marketers should be paying attention to right now. And customer experience, social media marketing and an enhanced focus on data and analytics topped the list. Read about why this trio believes that these trends and strategies stand…
CM Weekly October 18, 2020 “Because you can be agile and turn on a dime with social, make sure that it is a foundational tactic in your overall marketing plan. In today's day and age and the tools that we have available, you don't have an excuse if you're not being really smart about your…
HBO invited 100 influencers to participate in a three-part social VR experience inspired by the series "Lovecraft Country" and powered by social VR platform VR chat.
Three approaches for producing winning holiday campaigns in this new normal.
CM Weekly September 20, 2020 Digital media consumption has skyrocketed during the pandemic, putting most brands under the microscope far more than they’re accustomed to. Indeed, now more than ever, marketing and communications teams must collaborate to ensure that brand messaging is consistent across all channels and platforms. A recent CMO Council study looks at…
CM Weekly September 13, 2020 It’s time for football to have its moment. And, as is the case for other major league sports, tech-fueled virtual engagement is the name of the game. Recently we wrote about how Michelob ULTRA created an experience that brought fans into the Orlando bubble virtually. Similarly, Bud Light—the NFL’s official…
The top 10 winners of the Brand X Challenge student experience design competition were announced by our sister pub Event Marketer.
First Entertainment Credit Union CMO Amondo Redmond discusses an NBA sponsorship, pivoting during the COVID era and providing programs for the LA community.