2448 results for: influencer marketing

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Brands on Fire: Visible     

|  by Sherry Chiger

Wireless service Visible was built from the ground up to be fun and approachable. And when looking at its marketing programs, it shows.

The Changing Role of the CMO

The Changing Role of the CMO

The role of the chief marketing officer is rapidly evolving, as numerous factors like customer experience (CX), digital technology, data and artificial intelligence influence both day-to-day and long-term marketing strategies.

2019 Data Benchmark Study: Historic Survey of 650 Marketers

2019 Data Benchmark Study: Historic Survey of 650 Marketers

A historic new study of 650+ brand marketers spotlights the growing role data plays in all aspects of corporate marketing--from developing successful marketing strategies and campaigns, to deciding where to allocate budgets and best target audiences.

CM Weekly 3.7.21

|  by Kaylee Hultgren

CM Weekly March 7, 2021 Consider this stat: 80 percent of Americans feel that advertising underrepresents certain groups, in particular individuals with disabilities and special needs, according to research from Voya Financial. Moreover, 78 percent said they were more likely to do business with a company that uses diverse advertising. These insights are the basis…





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