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Freeform Activates a Hotel Balcony Party for the Premiere of ‘Cruel Summer’
How Freeform activated a movie premiere at the Beverly Hilton with socially-distanced engagements.
How Freeform activated a movie premiere at the Beverly Hilton with socially-distanced engagements.
Insights and proven tactics relating to social platforms such as TikTok, Pinterest and Clubhouse.
Suzanne Fanning’s impressive tenure as Wisconsin Cheese CMO is the subject of our latest Marketers on Fire feature.
Wireless service Visible was built from the ground up to be fun and approachable. And when looking at its marketing programs, it shows.
The role of the chief marketing officer is rapidly evolving, as numerous factors like customer experience (CX), digital technology, data and artificial intelligence influence both day-to-day and long-term marketing strategies.
A historic new study of 650+ brand marketers spotlights the growing role data plays in all aspects of corporate marketing--from developing successful marketing strategies and campaigns, to deciding where to allocate budgets and best target audiences.
The fitness brand tapped community engagement, new wellness services and in-app personalization to inform a successful pivot.
We caught up with Vinay Shahani, vp-marketing at Lexus, to discuss the Gamers’ IS reveal.
CM Weekly March 7, 2021 Consider this stat: 80 percent of Americans feel that advertising underrepresents certain groups, in particular individuals with disabilities and special needs, according to research from Voya Financial. Moreover, 78 percent said they were more likely to do business with a company that uses diverse advertising. These insights are the basis…
How Voya Financial is supporting individuals with disabilities and special needs both within the organization and externally through its marketing initiatives and financial solutions.