Gen Z—those born between the mid-nineties and 2009—are becoming the newest demo marketers are targeting.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 23, 2016 Technology’s “Strategic Imperatives” = Marketing Brilliance Smart thinking still produces inspired marketing. But it’s no longer enough. For true brilliance, digital marketers need to create a blueprint that embraces data driven customer engagement, mobile…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 19, 2016 Do you Emoji? Emojis are among the latest go-to marketing technologies to keep up with Millennials. Here's 7 examples of how brands like Bud Light and Smithsonian use them. More…   SPONSORED BY: With…

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For B2B marketers, video is becoming more than just a way to engage prospects in social channels. It has become a—if not the—preferred medium for content-hungry buyers.

Market research needs to evolve to adapt to changing customer behaviors and attitudes. Here's why your research needs to move to the next phase.

CMOs must have a strategy in place that ensures they rank highly for the right keywords when it comes to mobile phone search.

Smart thinking still produces inspired marketing. But it’s no longer enough. For true brilliance, digital marketers must embrace technology’s “strategic imperatives.”

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 18, 2016 Don’t Forget the Basics in Email Marketing Sure, everyone loves social media. But you can't beat email when it comes to B2B marketing ROI. Here’s several important facts marketers need to know to make the…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 12, 2016 How to Extend the Lifecycle of Content: 5 Tips Marketers have mastered the craft of storytelling, but one of the toughest challenges we now face is how to extend the lifecycle of that content. More……