Powering Marketing With AI to Boost Revenue

Posted on by Beth Negus Viveiros

There are many facets of artificial intelligence (AI) that should intrigue marketers, and none of them involve a robot uprising.

From deep learning in the form of neural networks and image identification to machine learning and optimization algorithms, there is a lot AI offers marketers.

Join us on Thursday, Nov. 16 at 2 pm EST/11 am PST for “The Rise of the AI-Empowered Marketer: Engaging Smarter to Grow Revenue,” a free live webinar, where we’ll explore what you need to know about AI for marketing success.

IDC analyst Gerry Murray and Ariane Lindblom, senior director of product marketing at Marketo, will share ideas for using AI to engage smarter, grow revenue and save budget. They’ll explore how AI can help predict the right marketing mix to reach prospects and meet your goals, ways AI can help personalize campaigns at scale, and how AI can help drive more value for your audience.

IDC research shows that by 2020, 50% of companies will use cognitive computing to automate marketing and sales interactions with customers. And, 40% of ecommerce transactions will be enabled by cognitive/AI personal shoppers and conversational commerce.

This AI revolutions of chatbots, virtual sales assistants and more will undoubtedly change the way consumers interact with ecommerce sites. How can your brand prepare and build a cognitive marketing team that is ready for the future? Join us on Nov. 16 to learn more.

Click here to register to join us live on Nov. 16, or register to listen on-demand at your convenience.


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