Cross channel attribution is a sticky wicket to solve and designing a universal indicator across all screens is complicated. Here are 3 tools to help out.

B2B creative needs to engage users at multiple points in the sales funnel. To succeed, marketers must craft marketing materials that not only promote the product or service, but also fill the readers need for information. In this special report, discover trends and tricks for creative that converts.

By: Informatica Length: 15 pages Type: White Paper Would you be happy if the quality of the data used for your marketing activities was considered “somewhat good”? Well, 57% of marketers say they are working with “somewhat good” data! And you wouldn’t believe how many say they are dealing with “somewhat poor” or “very poor”…

Chief Marketer recently talked with Cyndi Greenglass to get her thoughts on challenges facing marketers when it comes to engaging leads and B2B conversion.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 3, 2016 Q&A: The Roadblocks to B2B Conversion Engagement is great, but you need to close the deal. Chief Marketer recently talked with Cyndi Greenglass to get her thoughts on the challenges of B2B nurturing and conversion.…

eMarketer has released a report that finds there is still plenty of confusion around social listening.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 24, 2016 The Power of Email Marketing For Building Relationships Consumers may be addicted to social media but that doesn’t make it the best relationship building channel. Consider the power of email marketing. More… SPONSORED BY: Meister Media | Engaged Professionals Guaranteed to Grow Your Business…

Recent research from C Space showed companies that genuinely understand and connect with customers outperform their competitors.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 1, 2016 Great Wolf Lodge Uses Storytelling, Not Sales Great Wolf Lodge is testing storytelling as a marketing tactic, to see if an emotional connection with consumers coverts to sales. The CMO shares the case study. More……

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 26, 2016 Heineken CMO Puts Energy into Digital to Reach Millennials Nuno Teles, CMO of Heineken USA, on what the brand is doing to move from traditional advertising to digital to reach Millennials. Including dropping more…