SAP CMO Maggie Jones discussed its sponsorship strategy and experiential activations around Super Bowl 50 in San Francisco.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 12, 2016 3 Reasons Why YOU Should Enter the 2016 PRO Awards The 2016 PRO Awards offer winners a host of unique benefits, the least of which is to skyrocket your career to new heights. Here…

If you’re looking to optimize your spend across various channels, attribution helps us understand where to place conversion credit.

Lists featured this week include Corporate Counsel Magazine and Cricket Media Gift Buyers.

Molly McLeod of Fathead shares how her brand created a targeted campaign to the military community that increased engagement with this segment by 700%.

Learn the latest on where CMOs are spending their marketing budgets in a free webinar Wednesday, Feb. 10

A new study looked to develop a clear picture of marketers’ perceptions, attitudes and behaviors toward partnering with technology startups.

Marketers need to ground their content marketing strategies to create a personalized experience for each customer to demonstrate measureable business value.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 10, 2016 Generate More Revenue With Sponsorship Promotions: 5 Tips Successful sponsorships don’t rely on volume — they rely on relevance. Here’s five tips showcasing how Glad and Delta Airlines drove sponsorship revenue. More… SPONSORED BY: Get connected to over 1.1 million lawyers & firms with…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 08, 2016 Tech Startups Play Growing Role with Marketers Marketers are increasingly partnering with start-ups for social media, content management and other tech functions, according to a new study from the ANA and the Consumer Technology…