Search Results for: data

Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward.

Tracking engagement with prospects has helped SAS turn its customer contact center into a revenue center

Here’s what your company can learn from the Four Seasons when it comes to engagement throughout the customer lifecycle.

A strong mobile campaign targeting trigger moments was enhanced
with explainer videos that really did the trick.

A new look at insights and a strong determination to help children live set St. Jude’s on a trajectory to increased donations.

The process of buying martech can be complicated. The promises of many vendors sound too good to be true, but the pull of additional revenue is so strong companies often jump in without doing their homework.

Standardized customer data can lead to gains for numerous departments in an organization.
Frank Guastafeste discusses how John Wiley & Sons made that happen.

What does machine learning (ML) really mean for marketers? Here’s three key facts you need to know.

Hear from Birchbox’s CMO on how it built a “war room” to execute a one day social-media event last month: Birchbox Customer Appreciation Day.

Adrian Parker, VP marketing, Patrón Spirits, on how digital and technology
have changed the consumer—and marketer—experience.