Search Results for: content marketing

Content marketing is key to B2B online success, but many marketers still don’t fully understand how these efforts contribute to the bottom line.

What separates the webinar winners from losers? Companies who see significant return on their investment typically do these nine things.

Audio watermarks—silent unique identifiers embedded within an audio or video signal—offer some unique opportunities for marketers.

A strong email marketing strategy has a lot of moving parts. When do you send? How often do you send? What is a good call to action? Here’s seven tips.

Here are five tips to turn more of your customers into brand advocates this holiday marketing season.

Most brands say that they should be on Snapchat, however being ON the platform is different than USING the platform: 4 tips on how to market on Snapchat.

In the world of enterprise B2B lead generation, the relationship between sales and marketing is often fractious.

Octagon CMO Lou Kovacs leads the new business process and marketing of Octagon’s consulting, experiential and event services in the region.

Measuring social engagement has become a top priority for many marketers as campaigns ramp up across social networks.

A distributed marketing model can lead to a fractured a marketing operations environment where it is difficult for corporate to maintain control of messaging.