Personalization, paid social and performance-based influencer marketing are among the digital trends to watch in 2016.

Marketers are more aware than ever about the need for monitoring consumer complaints—but there are still many violations that could have been prevented.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 27, 2016 Be Prepared for Consumer Complaints Marketers are more aware than ever about the need for monitoring consumer complaints—but there are still many violations that could have been prevented. Learn why not being alert could be a costly mistake. More… SPONSORED BY: eWEEK, Business Profl’s…

Mobile apps are a huge opportunity for lead gen marketers, and those that aren’t optimizing their mobile presence to take advantage of these leads are missing out.

If content marketing isn’t already a clear focus for your team, 2016 will be the year it leaps to the forefront.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 26, 2016 Wearable Technology Is the New Marketing Battleground Most marketers don't have a strategy in place to leverage wearable tech—and that's no surprise given how long it took many to catch up to the rise…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 22, 2016 4 Tips to Save Money on Marketing Marketers don’t have to spend millions or even thousands to get a nice bang for their buck. A few strategic reviews and planning can help shave marketing…

Here’s 3 predictions for where influencer marketing is headed in 2016 and how you can prepare for the challenges ahead.

Nothing can ruin an event for a guest like a dead device battery. And nothing can scupper your experiential plans like losing battery power at events either.

Here's the trends in social, tech and digital marketing you need to watch in 2016.