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Chief Marketer Listline Feb. 8
Lists featured this week include Corporate Counsel Magazine and Cricket Media Gift Buyers.
Lists featured this week include Corporate Counsel Magazine and Cricket Media Gift Buyers.
Forbes.com has 10 tips add to your marketing strategies, specifically to your marketing campaigns.
Molly McLeod of Fathead shares how her brand created a targeted campaign to the military community that increased engagement with this segment by 700%.
Lee Applbaum, global CMO for Patrón Spirits, talks about how the brand fought back a authenticity challenge.
Marketers have mastered the craft of storytelling, but one of the toughest challenges we now face is how to extend the lifecycle of that content.
A new study looked to develop a clear picture of marketers’ perceptions, attitudes and behaviors toward partnering with technology startups.
Marketers need to ground their content marketing strategies to create a personalized experience for each customer to demonstrate measureable business value.
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 10, 2016 Generate More Revenue With Sponsorship Promotions: 5 Tips Successful sponsorships don’t rely on volume — they rely on relevance. Here’s five tips showcasing how Glad and Delta Airlines drove sponsorship revenue. More… SPONSORED BY: Get connected to over 1.1 million lawyers & firms with…
The results of a study of Super Bowl ads were surprising in one sense but not in another. Here are 5 insights uncovered by teams of marketing students.
Pepsi’s digital marketing director, Linda Lagos, shares some of the brands social marketing plans, but keeps plenty of secrets for Super Bowl Sunday.