Search Results for: data

Superfans are your brand’s best promoters. But there’s a dark side—if you
disappoint them, they can become super critics.

More than 100 marketers gathered in Manhattan on June 19 for the morning workshop “Marketing to Women in the #MeToo Era.” Here’s a wrap up of on the speakers, the discussion and the ideas shared.

Influencing B2B decision makers in fields like bio tech, healthcare or high tech is tricky, because it takes much more than a logical argument to sway them.

AI and the impact it will have on marketing was a big topic of discussion at the Cannes Lions this week. Here’s a quick recap.

When you think KPIs, think key predictive indicators as well as key performance indicators. Here’s why.

Success with inbound marketing campaigns doesn’t come automatically. It depends heavily on these 10 critical components.

Chief Marketer talked with Harte Hank’s Michele Fitzpatrick and Mighty & True’s Kevin Kerner to get ideas on incorporating B2B direct mail into a multichannel strategy.

Is there still such a big difference between B2C and B2B marketing?
We asked experts of both sides of the fence to weigh in.

Today’s B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.

How can marketers ensure spending on advertising to generate online traffic is reaching actual people? Here are five ways.