Search Results for: data
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Acquisition
How to Ensure Superfans Don’t Become Super Critics
Superfans are your brand’s best promoters. But there’s a dark side—if you
disappoint them, they can become super critics. -
Acquisition
Experts Weigh in on ‘Marketing to Women in the #MeToo Era’
More than 100 marketers gathered in Manhattan on June 19 for the morning workshop “Marketing to Women in the #MeToo Era.” Here’s a wrap up of on the speakers, the discussion and the ideas shared.
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Demand Gen
Want to Reach B2B High Tech Audiences? Speak Their Language
Influencing B2B decision makers in fields like bio tech, healthcare or high tech is tricky, because it takes much more than a logical argument to sway them.
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Technology
Marketers, Your Jobs Are Safe from AI…For Now
AI and the impact it will have on marketing was a big topic of discussion at the Cannes Lions this week. Here’s a quick recap.
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Data Driven ROI
Expanding Marketing KPIs from Performance to Predictive
When you think KPIs, think key predictive indicators as well as key performance indicators. Here’s why.
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Agencies
10 Critical Components of Inbound Marketing Campaigns
Success with inbound marketing campaigns doesn’t come automatically. It depends heavily on these 10 critical components.
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Agencies
In B2B Direct Mail, Be Relevant, Creative and Timely
Chief Marketer talked with Harte Hank’s Michele Fitzpatrick and Mighty & True’s Kevin Kerner to get ideas on incorporating B2B direct mail into a multichannel strategy.
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Demand Gen
The Real Differences Between B2C and B2B Marketing
Is there still such a big difference between B2C and B2B marketing?
We asked experts of both sides of the fence to weigh in.Tagged in: -
Agencies
5 Strategies for Better B2B Ecommerce
Today’s B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.
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Digital
Real People, Real Results: How Marketers Avoid Fake Traffic
How can marketers ensure spending on advertising to generate online traffic is reaching actual people? Here are five ways.