Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives, but why haven’t more brands achieved these heady heights?

CM Weekly September 22, 2019 How was your week? Ours was crazy busy—not quite so bananas that we considered hiring an emotional support clown—but still, we’re very glad the weekend is here. Finding the bandwidth to keep their social presence lively and engaging is making a lot of marketers feel exhausted. And for B2B marketers,…

CM Weekly Lindsey Christensen shares the story of Thoughtbot's marketing journey to create engagement with tech innovators and start-ups. September 15, 2019 Are you a fanatic? What are you devoted to? This week, we look at brands that work hard to create passionate loyalty from their customers. Take Mountain Dew loyalists. These soda enthusiasts are…

From rotating celebrity colonels to a massive colonel floatie, KFC comes out swinging from left-field with its marketing magic.

One-on-one conversations with local Mountain Dew customers led to local marketing and a turnaround in sales.

CM Weekly September 8, 2019 September can be a fresh start for many people. A new class or school gives students a chance to reinvent themselves. This week, we look at some innovative ideas and campaigns that can inspire your brand. Top of the list for inspiration is this year’s newly announced PRO Awards finalists.…

The PRO Award winners will be announced during a live awards brunch on October 24 at Neue House, New York. Join us.

A new promotion from Stanley food and beverage containers challenges consumers to identify 40 films where its products have appeared over the past four-plus decades.

Live events and educational content are helping Toast connect with busy restauranteurs in need of technology solutions.

With legislation similar to GDPR passed in California, Brazil and Japan, giving customers a voice in how their data is used is a worldwide priority.