What is it that makes a Turkey Trot so great? Is it the self-congratulatory feeling of getting in a few miles before stuffing our faces? The part-man, part-turkey creatures radiating positivity from within their cumbersome costumes? The day-drinking droves on the sidelines raucously cheering us on? We’d say it’s all three. But this year, Michelob ULTRA was hoping it was the latter that roped you in. As the “official” beer sponsor of Turkey Trotters, the brand asked consumers to posts pics of their runs on social media in return for a monetary donation to nonprofit Ample Harvest. And as a bonus, free beer. Sold.
Another mega theme this weekend is, of course, holiday shopping. We explore what behaviors retail marketers can expect from consumers this year in light of the shopping season being a full six days shorter than what we’re used to. (Hint: the big deal days like Black Friday and Cyber Monday will be more important this year than last.)
We’ll end today with one of this year’s biggest traffic drivers, marketing strategist Katie Martell’s new rules of marketing to women in the #MeToo era. In her own words: “We can and must do better. Marketing is a powerful force: one with the potential to change ideas and create positive action.” Well said.
Low-cost wireless service Visible is looking to change the way cell phone providers are perceived by consumers through embracing marketing tactics that build stronger, more personal relationships with consumers. Read More
With a shorter holiday shopping season, consumers are relying more heavily on buying gifts on the major deal days, like Black Friday and Cyber Monday. Read More
Next year, retention is set to be a top priority for companies looking to keep customers engaged and driving growth. These seven trends will emerge to shape the way companies delight and retain customers in 2020. Read More
