Search Results for: influencers
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Agencies
5 Tips for A+ Omnichannel Back-to-School Marketing
Kids may just be ready for summer vacation, but it’s already time to start gearing up for back-to-school marketing. Here’s 5 tips to get you started.
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Customer Segmentation Isn’t as Important as You Think
Marketers often focus on customer segmentation at the expense of other factors such as experience and execution.
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Four Steps to Brand Success for Social Good
Investing in strategic marketing and branding can have on an major impact on an organization’s brand success for social good.
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5 Tips for Better Content Marketing Metrics
Social media plays a substantial role in content distribution, but using social stats as your primary content marketing metrics can be misleading.
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Does a Company’s Age Really Matter in Branding?
Is a company’s longevity something that should be emphasized in branding?
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Social
A Lesson in Pairing Influencers + Social Media Giveaways
Here’s a tutorial that gives a comprehensive lesson on how to use influencers to run a successful social media giveaway campaign.
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Agencies
Q&A With Progress Software CMO Melissa Puls
Chief Marketer sat down with Progress Software CMO Melissa Puls to talk about the challenges of team realignment, integrating new acquisitions from a marketing standpoint, bringing digital experience marketing to the forefront and technology’s role in her department.
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Use Game of Thrones to Shape Your B2B Marketing Plan
Admit it, marketers: Winter is coming—and you need to prepare. But what exactly are you supposed to do?
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Why Brand Marketers Need to Truly Connect With Consumers
Learn the pitfalls brand marketers need to avoid when trying to build relationships with consumers.
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Kraft’s Mission: 1-to-1 Marketing at Scale
Former Kraft CMO Deanie Elsner on using big data, infrastructure and content to hone 1-to-1 marketing at scale.
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