Search Results for: influencers

Here are five key ways influencer marketing has reshaped the marketplace and transformed retail sales.

Many B2B firms struggle with today’s content-heavy sales process. Only 27% of the leads marketers send to sales teams are qualified; 79% don’t convert.

Associating with popular musicians can lend a brand instant credibility with its audience. Data can help decide which artist works best with your brand.

Chief Marketer recently talked with Cyndi Greenglass to get her thoughts on challenges facing marketers when it comes to engaging leads and B2B conversion.

Great Wolf Lodge is testing storytelling as a marketing tactic, to see if an emotional connection with consumers coverts to sales.

Gen Z—those born between the mid-nineties and 2009—are becoming the newest demo marketers are targeting.

Market research needs to evolve to adapt to changing customer behaviors and attitudes. Here’s why your research needs to move to the next phase.

Smart thinking still produces inspired marketing. But it’s no longer enough. For true brilliance, digital marketers must embrace technology’s “strategic imperatives.”

If you’re looking to optimize your spend across various channels, attribution helps us understand where to place conversion credit.

Marketers have mastered the craft of storytelling, but one of the toughest challenges we now face is how to extend the lifecycle of that content.