Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates.

Customer loyalty is an incredibly lucrative opportunity for brands, yet marketers still struggle to maximize their relationships with existing customers even though recent research from Forrester shows that 93% of companies have placed customer experience on their list of strategic priorities, with 28% claiming it as their top priority. Clearly brands understand the value of…

Three forces in the market have come together to create a perfect storm that’s rendered traditional approaches to integrated marketing passé. Here's what you need to know.

Leads360, a provider of CRM and lead-management software, has crafted an infographic walking us through the evolutions of the sales profession since Don Draper roamed Madison Avenue in “Mad Men.” In short, marketing and selling have gone from being centralized operations to being a two-way conversation with buyers that involves layers of influence. “If they…

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT April 12, 2013   How to Meaningfully Leverage a Brand’s Fans to Benefit Your Social Strategy Returns Fraud Hurting Online Retailers: Study For PPC Ads, No.…

A recent webinar with Jay Baer of Convince and Convert and Greg Shove of SocialChorus highlighted three types of brand fans: 1) enthusiastic employees, 2) passionate customers and 3) social publishers.

On Wednesday, Facebook announced partner categories, which are unique groups of Facebook users created using third-party data about the products and brands they purchase. Data for partner categories will come from Acxiom, Datalogix, Epsilon and other third parties, though Facebook assures users that no personal information is shared between itself, third parties and advertisers. Ads…

KISSmetrics, a Web analytics provider, has put together an infographic looking at how the use of colors can influence conversions and behavior. Here are some interesting pieces of data from the infographic: –

To be relevant, brands need to add dimensions of time and context to their customer interactions.

Part II in a two-part series on influencer marketplaces, which comprise brand marketers and social partners. Part I focused on the role of the influencer.