Channel | MarTech

Crowdsourcing is becoming a popular tactic for brands small and large to find unexpected innovation beyond their internal teams.

Take a lesson from the best of the best. These are six Big Ideas that agencies and brands put to market to wow consumers that took home a Gold PRO Award.

Performance marketing tactics like pay-per-call (PPC) are becoming more and more popular for lead gen marketers. Unfortunately, that means that PPC fraud is becoming more prevalent as well.

The article explains what a “missed call” is, what ZipDial does and what’s in it for Twitter.

IBM and Apple released a suite of apps that put customer intelligence in store associates' hands to bring a more personalized experience to the customer.

What is more vital to a successful marketing campaign—the content you create and distribute, or the technology behind your plan?

Companies like Kellogg's, Audi and Equinox are using marketing tech to engage customers across multiple channels.

True mobile engagement is becoming a key factor for winning business, improving customer service and increasing overall productivity.

Costly mistakes that can turn automation from a growth engine into a cost center.

Relatively few individuals have the training and experience to comprehend the big data landscape and make sense of what is going on.