Smartphone Points at Shoes—Prices and Size Pop Up
A Ph. D student is working on a new marketing technology that combines a smartphone camera and sensor data to make sense of one's surroundings in real time.
A Ph. D student is working on a new marketing technology that combines a smartphone camera and sensor data to make sense of one's surroundings in real time.
Only 16% of people will try an app more than twice before deleting it, according to Compuware.
Join us this Wednesday, June 10 at 2 p.m. ET for a free webinar, where Mandy Hummel, account director, Silverpop will share a framework for evaluating multiple aspects of your digital marketing program.
KFC's Tray Typer is an innovative marketing tool that let's customers use a bluetooth keyboard to text from their phones.
Virtual Reality technology is big for some retailers, like North Face, who's customers can use the technology to view daring experiences like base jumping.
Ancestry.com has tons of user data from its 2.7 million subscribers, and it created a new Marketing Infrastructure group within its organization to handle it all, with team members who have the IT expertise, marketing skills and analytics know-how to work closely with all of those individual groups.
Beringer and its agency, Twin Oaks, have come up with an innovative technology for consumers to sample wine: a flavored taste strip dispenser.
There are some challenges and potential missteps that marketing teams need to be aware of when leveraging new ROI dashboard tech solutions.
Hybrid email marketing which combines the security and access to data of an on-premises system with the ease of use & reliability of the cloud. Is it for you?
Not all marketing-related technologies are equally important, nor are they always necessary.