Avoiding Consumer Backlash: An Approach to Product Reputation Reviews
How internal product reviews done prior to launch can help determine how the marketplace will receive your products.
Topic | Brand Reputation
How Brands Are Showing Support for Juneteenth Holiday
Conversations about Juneteenth have increased, but not all companies are observing the holiday yet—or even communicating about it.
Marketing Lessons Learned From the Hollywood Foreign Press Association Debacle
Following are lessons learned from the HFPA controversy and insights on how brands can course-correct amid crises.
Brands React to U.S. Capitol Siege By Pausing Media Spend, Updating Keyword Lists
While social media networks have banned President Trump’s accounts, other brands have chosen to pause media spend and update negative keyword lists.
Axios-Harris Poll: Companies Helping Customers During Pandemic Have Gained Consumer Trust
Businesses that have turned their marketing efforts toward cause-related initiatives during the era of COVID-19 have benefited from a consumer trust perspective.
