Are Snapchat Stories the Perfect Marketing Platform?

Posted on by Patty Odell

If you don’t know about Snapchat Stories, you’ll find out here. They are mega video stories around big events, like the snowy northeast winter, the Daytona 500 and Fashion Week. Snapchat users snap all kinds of photos from these events and behind the scenes Snapchat employees pick the best of the bunch and stitch them together into one single mega story.

snapchat storiesThe first one, around the sights and sounds of New York’s “Snowpocalypse,” was viewed by almost 25 million users before it disappeared—like all Snapchats. That’s 5 million more than the average number of weekly viewers for “Sunday Night Football” on NBC.

No ad placements are yet available in these mega stories, but this author lays out seven solid reasons why marketing ads should run in “Our Story” videos in the near future, like the audience is 100% engaged because users have to press and hold to watch the video so they are sure to see the ad. You can just imagine a cosmetics brand advertising in a Fashion Week mega story.

With the coveted 18-to-24 year-old TV viewer ditching the four major networks for smaller screens, combined with falling ratings, ad spending is moving to digital. And Snapchat is posing a threat to Google, Facebook and TV.

This article talks about the massive numbers of Snapchat users watching Snapchat Stories. One amazing fact is that this past fall, Snapchat mega-stories around college football games saw more viewers than those who watched the same games on TV. The author also explains in detail how Snapchat stories work, why they are the perfect ad platform and why the Stories are a threat to other social platforms and TV.



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