Where Digital Technology Spending is Going

Posted on by Patty Odell

Some 80% of marketers in a new survey said they would increase digital technology spending. It’s not a big surprise since digital budgets have been steadily on the rise.

digital technologyIn this article from eMarketer, a chart lays out the digital marketing technologies for which client-side marketers worldwide plan to increase investments in this year, with A/B testing/multivariate testing at the top of the list. It also includes the top 10 biggest digital technology challenges according to executives worldwide. Topping that list is security concerns.

A recent report from Chief Marketer: Marketing Automation Trend Watch, says that automation can help easily manage digital and email campaigns by quickly segmenting audiences and databases and can help marketers sort through prospect and customer lists more quickly and efficiently than ever before, whether it’s targeting qualified leads and prospects or sending messages to existing customers.

The report also discusses how marketing automation technology can help marketers manage the customer lifecycle; how marketing these technologies can help marketers keep on top of new customers, prospects and existing customers. It also addresses how marketing automation tech is helping marketers with segmentation and personalization campaigns and outlines new marketing automation technology solutions and trends.

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