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Colgate-Palmolive’s Remains Focused on Testing First-Party Data Strategies
Despite Google's announcement decision to scrap third-party cookie deprecation, Colgate-Palmolive continues to test and invest in first-party data strategies.
Despite Google's announcement decision to scrap third-party cookie deprecation, Colgate-Palmolive continues to test and invest in first-party data strategies.
Ways that technology can help brands and retail marketers maximize these findings shopper marketing research.
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If you suspect your customer acquisition tech stack isn’t serving you well, ask yourself these questions to get started on building a stack that works.
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The transition of data measurement from Universal Analytics to GA4 means that marketers need to focus on what to expect, but also how to avoid losing valuable historical information from UA.