Facts & Figures
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Digital
4 Holiday Ecommerce Trends You Can’t Ignore
Here’s four top ecommerce trends to boost consumer engagement and maximize sales this holiday shopping season.
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Agencies
Social Media Advertising is Booming Worldwide
Global social media advertising spending will reach $25.14 billion this year, higher than the $23.68 forecast in April. Catch up with the latest research.
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Acquisition
Next Target for Marketers: Wealthy Black Consumers
A Nielsen report suggests that wealthy black consumers are a growing economic powerhouse and one that marketers and media companies should be watching.
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Acquisition
Overcoming Age: Reaching Multigenerational Households
Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.
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Data Driven ROI
Get On Fleek—Start Paying Attention to Gen Z
These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.
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Acquisition
5 Common Mistakes in Setting Brand KPIs
A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and/or teams.
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Data Driven ROI
Millenials Are the Mobile-First Generation
A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.
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Data & Analytics
Brand Development Research: 5 Pitfalls to Avoid
Here’s five tips to help you create better research for your brand.
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Facts & Figures
Teams/Dollars Constraints to Multichannel Marketing: Study
A new study lays out the landscape around multichannel marketing according to the responses of more than 370 senior marketing professionals.
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Data Driven ROI
Fear the Rise of the “Deletist” Consumer
Nearly seven in 10 shoppers (67%) are becoming ‘deletist consumers’—closing down accounts and subscriptions, and ‘unfriending’ companies, according to research from Aimia.