Feeling rejected as a marketer? You’re not alone. Nearly seven in 10 shoppers (67%) are becoming ‘deletist consumers’—closing down accounts and subscriptions, and ‘unfriending’ companies, according to research from Aimia.
Consumers are no longer patient with mass untargeted brand messaging.
How can you turn the tide and get back in their graces? Leverage data to know who they are, what channels they prefer and the right communications strategies for maximum engagement is essential.
Join Chief Marketer and Martin Hayward, senior vice president of Global Digital Strategy and Futures at Aimia today, June 3 for a free webinar to discover how you can make your business more personal and build stronger relationships with your customers with the right messages, right timings and right channels.
Aimia researchers surveyed 10,000 consumers in the United Kingdom, France, Canada, India and the United State on digital marketing trends. Consumers attitudes towards marketing have definitely hardened: in 2012, over 36% of respondents were deleteing or only reading the title of marketing texts and emails. Today, they’re going the next dreaded step: 59% are completely opting-out of those brand messages.
Sixty-eight percent of Americans polled told Aimia they were receiving too many emails from brands. Sixty-six percent are unfollowing brands in social media; 70% are closing down accounts and subscriptions because of communications they don’t like, and 54% are deleting apps because of push notifications.
To learn more, sign up for the free webinar. Click here for details.
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