A new Nielsen report suggests that wealthy black consumers are a growing economic powerhouse and one that marketers and media companies should be watching closely.
The report focuses on black households with annual incomes of $75,000 or more. This article lays out the results of the report and includes comments from Cheryl Pearson-McNeil, senior vice president of U.S. strategic community alliances and consumer engagement at Nielsen, who suggests that the power of social to reach blacks in undeniable. Here’s what you need to know.
Network
