Agencies
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Demand Gen
Team Liquid and Alienware Mark Partnership Renewal With Livestreamed Events
To celebrate the continued partnership between Team Liquid and Alienware, the two brands hosted a pair of virtual events for fans on Jan. 26 and Jan. 27.
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Data & Analytics
Virginia Introduces New Privacy Legislation With Consumer Data Protection Act
Virginia is poised to join California in creating its own data privacy law. Here’s what marketers need to know about the bill.
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Engagement
Influencer Marketing During COVID: Strategies From Pernod Ricard, Turner and Ally Financial
How Pernod Ricard, Turner Networks and Ally Financial have incorporated influencers into their marketing strategies in more significant ways while in-person engagements have been limited.
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Demand Gen
Brands on Fire: Budweiser
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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MarTech
How AI Can Enhance Email Marketing Campaigns
Automation and AI technology can enhance email marketing campaigns through personalized messaging, market segmentation and retargeting.
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Social
Clubhouse App: What Brands Need to Know
If you’ve managed to score an invite to the club, here are a few tips for tackling the new social craze.
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Digital
Tips for Evaluating Alternative Solutions to Third-Party Cookies
Following are ways in which marketers can evaluate emerging alternatives to third-party cookies.
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Digital
Marketers on Fire: Hennessy U.S. SVP Jasmin Allen
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Video Marketing
SAP Uses ‘Blank Canvas’ Digital Series to Engage Socially-Conscious Audiences
SAP’s digital video series showcases companies’ efforts–beyond its own–regarding environmental sustainability and social issues.
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Acquisition
Four Insights for Creating Social Media Campaigns Surrounding Tentpole Events
While some companies have chosen not to air expensive 30-second spots during the event, many are crafting social media campaigns to engage consumers in place of TV commercials.
