Agencies
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Digital
Marketing in the Metaverse: Brand-Owned Virtual Worlds from Timberland, BMW and SK-II
The latest virtual worlds that brands are developing to engage consumers in the metaverse.
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Technology
Brands on Fire: BlackBerry CMO on Pivot From Mobile Phones to B2B Cybersecurity
We spoke with BlackBerry CMO Mark Wilson about the company’s pivot from mobile phone production to cybersecurity.
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Data & Analytics
How the Marketing Industry Can Navigate Supply Chain Issues
Supply-related trends in digital marketing that the industry should be watching.
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Engagement
Creative Brand Experiences at Super Bowl LVI in Los Angeles
Creative ideas from the big game’s in-person brand activations.
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Data & Analytics
Google Brings Privacy Sandbox to Android Devices
What Google’s latest privacy move means for the marketing and mobile advertising communities.
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Data & Analytics
SmileDirectClub CMO Talks TikTok Strategy, Pandemic Marketing and Data Applications
CMO John Sheldon discusses the brand’s success with TikTok, how marketing has evolved over the pandemic, new data-driven strategies and social media’s advantage within a privacy-focused marketplace.
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Video Marketing
Criteo’s Super Bowl Play: One B2B Company’s Brand Awareness Strategy
The motivation behind Criteo’s presence at the Super Bowl, as well as what a B2B company can gain from such a move.
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Data & Analytics
Marketers on Fire: PepsiCo Foodservice CMO Scott Finlow
We spoke with PepsiCo Foodservice CMO Scott Finlow about the company’s marketing priorities for 2022, new digital-first technologies and the role that sustainability and purpose play in the brand’s marketing strategies.
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Events
‘Bowie 75’ Retail Pop-Up Celebrates Music Icon’s Birthday in New York and London
Explore five of the Bowie pop-up’s most interactive engagements that helped bring the storied career of a beloved legend to life.
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Digital
2022 Market Like a Mother Honorees Revealed
The editors of Chief Marketer present to you the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
