Agencies Archives - Page 29 of 1932

A Content Marketing Refresh in 13 Steps

Thirteen steps to a content refresh of your website that can help boost SEO.

PepsiCo Talks Brand Lift, Programmatic, Measurement and Data Use Cases

How the beverage brand is adjusting to shifting consumer behaviors, leveraging programmatic and tapping into cultural moments to remain relevant.

Events

Forrester Event Trends Report Points to Virtual Formats, Sustainability, Regional Focus

How marketers can approach B2B events in the coming year, new trends in the industry, the rise of regional-level decision-making around events, and more.

Digital

Four Ways Artificial Intelligence Can Augment Human Creativity in Marketing

How artificial intelligence can augment—rather than replace—human creativity.

Events

How American Express’ Annual Business Class Live Celebrated a Decade of Events for SMBs

The brand’s tenth iteration delivered all the trappings of a traditional B2B show, plus a few secret ingredients.

Acquisition

Marketers on Fire: Broadridge Financial Solutions’ Global CMO Dipti Kachru

The former J.P. Morgan Chase CMO discusses her growth strategy, marketing tactics and investments CMOs should be prioritizing, trends financial marketers should be following, and much more.

Demand Gen

Liquid I.V.’s First National Brand Campaign Taps Legacy Media Channels and Media Mix Modeling

Unilever brand Liquid I.V. has launched its first-ever national branding campaign across TV, OTT and out-of-home media channels.

Digital

Meta’s Beach Experience at Cannes Lions 2022 Touts Creator Power, Short-form Video and the Metaverse

After a three-year hiatus, big tech brands once again erected sprawling beach activations at the 2022 Cannes Lions International Festival. One such standout was Meta.