A Content Marketing Refresh in 13 Steps

Posted on by Chief Marketer Staff

It never hurts to brush up on your SEO practices. Check out these 13 steps to a content refresh of your website, according to a piece in Multichannel Merchant, that can help drive SEO, improve engagement and increase the relevancy of your brand.

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“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

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