After a three-year hiatus, big tech brands once again erected sprawling beach activations at the 2022 Cannes Lions International Festival of Creativity, designed to entertain, educate and inspire advertisers, marketers and creatives attending the week-long event. One such standout was Meta, sporting a (relatively) new name, several immersive, metaverse-inspired activations, a vivid, colorfully-designed footprint and a fresh outlook as a fully experiential brand.
“We’ve had some pretty big changes over the last year,” said Julie Hogan, Meta’s VP of Global Experiential & Industry Marketing. “Our experiences make up a huge component of how we represent Meta and how we want people to engage with our products and services.”
At this year’s festival, which took place from June 20-24, those experiences included a Reels SuperStudio, a Horizon Worlds experience via Meta Quest headsets; VR-driven immersive learning; a Ray-Ban Stories demo; and, for the first time, a showcase of WhatsApp’s features for businesses. Check out what Meta Beach had to offer in Event Marketer’s festival coverage.