March B2B & Martech Madness: Our 10 Most Popular Stories

Posted on by Beth Negus Viveiros

Wondering which B2B and martech stories readers thought were the cat’s meow last month? Check out the 10 most popular stories on for March 2018.

The Impact of AI on Brands
We’re already seeing similar misconceptions about how and when brands should experiment with AI, but what else will the AI trend usher in?

Dispelling the Fake News Around ABM
While account based marketing (ABM) is certainly on the rise, there are still a few misconceptions about what it is and what it isn’t. Here’s five myths to be put to rest.

B2B Marketers Need to Get Ready for GDPR
Forrester data shows that only 15 percent of B2B marketers feel they are fully compliant with the new GDPR requirements.

Smart Ways to Harness the Power of Testing in B2B Email
Email is a powerful tool for B2B lead nurturing and customer retention but it can only be optimized if you engage in constant testing and experimentation to know what works best for your brand.

C-Suite Puts Emphasis on Customer Experiences: IBM Report
Companies are prioritizing customer experience over products, according to IBM’s latest Global C-Suite Study.

Are You Ready for the Changing B2B Customer?
The Harvard Business Review reports that 73 percent of 20- to 35-year-olds are involved in making purchasing decisions at their companies, according to a study of Millennial buyers by Merit.

How to Avoid Martech Burnout: 7 Tips
To avoid getting burned out during the martech consideration process, consider these key tips.

Three Essentials for Better Data in the Age of AI
Today, the amount of data companies collect can be overwhelming. This is especially true in marketing, where teams can get so bogged down with big data they may decide to shrug it off as futile—and in the age of AI, that’s a mistake.

Using Blockchain to Build Connections
As we consider how blockchain will impact the ways brands and consumers connect, it is important to keep the mutual benefits in mind.

B2B Connect to Convert Call for Speakers Open
This year, the show moves to a new location, the Westin Boston Waterfront. We’re excited to bring three days of B2B education and networking to the Hub. Join us!



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