How to Create a CRM Strategy Roadmap

Posted on by Chief Marketer Staff

Using a multichannel approach to messaging in your CRM strategy—rather than relying on a single channel to communicate and engage with prospects—can paint a clearer picture of the entire customer journey, from points of engagement to conversions. But beyond choosing the right CRM platform, developing a strategy roadmap will help unlock additional marketing potential from your communications. Multichannel Merchant explores some considerations for building a CRM strategy, plus tips for reframing your engagement methods to improve results.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!