Personalization Archives - Chief Marketer

3 Ways to Create Personalized Customer Experiences on a Budget

Here are three ways companies can create cost-effective personalization to enhance customer satisfaction.

When AI-Generated Customization Goes From Personalized to Creepy

When does personal cross over to creepy? Here’s a look at how personalization can go right—and how it can go terribly wrong.

Digital

Marketers on Fire: Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield, North Carolina

Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024.

Technology

Webinar: How Successful Brands Deliver Personalized Experiences

In this expert-led webinar, you’ll learn how to deliver personalized experiences while respecting user preferences and being privacy-compliant.

Digital

How Car Sharing Company Turo Uses Personalization Tools for its App Experience

What the company has learned about consumer behavior on digital platforms.

Data & Analytics

Brands on Fire: How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalization

For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.

Digital

How Land O’Lakes Tapped First-Party Data Sets to Power a Personalization Program

How the brand is converting customers with smarter data management.

Digital

Brands on Fire: Cadillac on Virtual Product Launches, Personalization, UI

Cadillac executives discuss virtual product launches, showcasing a new user experience in such as setting and the importance of personalization and UI in marketing automobiles today.

Acquisition

How Wyndham Hotels Applied Customer Insights to Adjust Marketing Spend

Using a CDP, Wyndham was able to cull insights about consumer behaviors, identify industry trends and inform adjustments to its marketing and media spend.

Data & Analytics

Ecommerce Personalization in 2021: Five Predictions

Five predictions for ecommerce personalization in 2021.