Topic | Personalization

What the company has learned about consumer behavior on digital platforms.

For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.

How the brand is converting customers with smarter data management.

Cadillac executives discuss virtual product launches, showcasing a new user experience in such as setting and the importance of personalization and UI in marketing automobiles today.

Using a CDP, Wyndham was able to cull insights about consumer behaviors, identify industry trends and inform adjustments to its marketing and media spend.

Five predictions for ecommerce personalization in 2021.

Four CMOs discuss trends in 2020 and what's in store for marketing organizations of the future.

Personalized email is helping the Bernie Sanders campaign create a spirit of community to engage subscribers—and donors—for the presidential candidate.

In this Chief Marketer special report sponsored by Arm Treasure Data, we look at the personalization trends and tools marketers should consider to make the most of their customer data and optimize their martech spend.

Just 10 percent of CMOs feel confident they will be able to reach their customer engagement and revenue goals as audiences seek more localized, personalized experiences.