Five Martech Trends to Keep an Eye On in 2021
The need for speed, the waning of third-party cookies and budget restrictions are behind what experts contend are among the martech trends to watch in 2021.
B2B-MARKETING | TECHNOLOGY
Google Delays Phase-Out of Third-Party Cookies Until 2023
Google announced it would delay cookie deprecation for another two years.
Apple’s App Tracking Transparency Update and Email Marketing
In light of Apple's new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels.
Rethinking KPIs and Campaign Measurement in a Post-Cookie World
How marketers can prepare for the demise of third-party cookies.
Lessons Learned on Data Privacy From Pharmaceutical Marketers
As brands explore alternatives to third-party cookies, marketers can take a page from the pharmaceutical industry.
Brands on Fire: Cisco
A look at Cisco's pandemic pivot: converting its five-day, 1,000-session conference into a virtual gathering.
How AI Can Enhance Email Marketing Campaigns
Automation and AI technology can enhance email marketing campaigns through personalized messaging, market segmentation and retargeting.
Data Privacy Legislation in a Biden Administration
Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.
Chief Marketer Announces the 2021 CM200
An exclusive list of the top 200 brand engagement and experience agencies serving the U.S.
Nielsen Developing Identity Resolution Solution for 2021
Nielsen announced that it’s developing an identity resolution solution to debut in 2021.
Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
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