Nielsen Developing Identity Resolution Solution for 2021
Nielsen announced that it’s developing an identity resolution solution to debut in 2021.
Nielsen announced that it’s developing an identity resolution solution to debut in 2021.
Walmart brought attendees together for a virtual holiday meeting in which attendees curated their own experiences.
Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.
The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.
Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.
Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.
New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
In the era of socially-distanced sales and marketing, smart document organization and automation can drive productivity, compliance and collaboration.
Getting creative with engagement tactics was the differentiating factor for Cisco Live's virtual event pivot.
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