Chief Marketer Staff

• Agencies

  Fox’s 24 Goes to Third Screen, Malcom Syndication Gets Sweeps

  Twentieth Century Fox TV will produce a version of its action drama 24 for cell phone users, according to a report in Variety. The original show, which begins its fourth season on-air Jan. 9, 2005, became well-recognized in marketing circles for its …

• Live from Ad:Tech: Forbes Publisher Cites “The Cheap Revolution” As Contributing to Unease

  (DIRECT NEWSLINE)—Despite low interest rates and high home ownership levels, nearly half of Americans surveyed feel the economy is getting worse. Rich Karlgaard, publisher of Forbes magazine attributes this, at least in part, to a sense of impending …

• Agencies

  Chair Maker Extends Less Stress Tour

  Manhattanites get a massage Interactive Health has extended the Less Stress tour touting its iJoy robotic massage chair. The tour began in August with surprise stops in eight cities. Branded Chevy SSRs outfitted with a Plexiglas dome show off the …

• THQ Wireless Inks NBA Deal

  THQ Wireless, Inc., a subsidiary of THQ, Inc. reached an agreement with the National Basketball Association to create a suite of officially licensed basketball-themed wireless products to date, including games, fantasy applications, information …

• Nike And NBA Expand Partnership

  Nike and the NBA have expanded their worldwide marketing partnership to include Nike’s Converse and Jordan brands. Nike, Converse and the Jordan Brand will utilize their large stable of NBA player endorsers in uniform in multi-media advertising and …

• Incredible Breakfast Offerings From Kellogg’s

  Walt Disney Pictures and Pixar Animation Studios have teamed with Kellogg Co. to bring The Incredibles to breakfast tables. Kellogg’s The Incredibles limited edition cereal is a multi-grain cereal featuring Incrediberry Blast strawberry-flavored toasted …

• Spammer Hit With $1 Million Bail

  (DIRECT NEWSLINE)—The first spammer convicted under Virginia’s anti-spam law must pay $1 million if he wants to get out of jail—however temporarily—on bail. Jeremy Jaynes, described by prosecutors as one of the top ten spammers in the world, faces up to …

• Ron Geraci Named Senior VP, Nickelodeon Research

  Kids entertainment producer Nickelodeon Networks has named Ron Geraci its senior VP-research. Geraci oversees all programming and advertising sales research for Nickelodeon and digital channels Noggin, The N, Nickelodeon Games and Sports (Nick GAS) and …

• News Briefs

  G2 WORLDWIDE: New York City, named Raymond Kuhar creative director and senior partner at the brand development and design consultancy. Kuhar had been creative director at Designory, Inc., Los Angeles; he replaces Andrew Kibble, who left G2 this summer. …

• McClellan Named General Manager in San Francisco for Jack Morton

  Experiential marketing agency Jack Morton Worldwide has appointed Pat McClellan to the post of VP-general manager. Pat McClellan Clients of the San Francisco operation include Microsoft, Hewlett-Packard and LifeScan, a Johnson & Johnson company. …