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Chief Marketer Staff

  • RELATIONSHIP MARKETING: Hershel’s New Role

    Hershel B. Sarbin, former president and CEO of Cowles Business Media, has a new job. He has joined Marketing 1to1/ Peppers and Rogers Group, a relationship

  • Troubles Not Over for AFP

    American Family Publishers Inc. must have thought it was out of the woods. In March, it settled lawsuits by 31 states and the District of Columbia by

  • SIMPLY Irresistible

    1. Send ‘Em One White Sock Too often, “we want you back” appeals are boring.But they don’t have to be. Take a look at what the marketing managers at Ansett

  • Hall of Fame

    Quick-name those people and/or companies you feel had the most influence on the catalog industry over the last few decades. Even harder, name those who

  • PROMOTIONS: Paint It Yellow and Call It Cheese

    We finally finished digging through all the paraphernalia we brought back from the London DM Fair and came up with this neat item from Outside the Box

  • GO AHEAD They’re Listening

    If a tree falls in a forest and there is no speech recognition software around, does the impact of the tree on the ground make a sound?The question is

  • Right Out of the Banner

    For the Mother’s Day selling season, 1-800-Flowers and Godiva Chocolatier launched Internet ads that allow consumers to order a limited number of products