Chief Marketer Staff, Author at Chief Marketer

Who’s Gray and Gray?

Michael Gray will change the name of his agency, Gray and Gray Advertising Inc., as soon as he thinks of a new name.Not that he wants to-he has little

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Well-Done Promotion

If you plan on popping into one of Omaha Steaks’ grand opening galas for its new retail outlets, carry a big shopping bag.With a $25 purchase you can

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Coldwater Creek

Is there such a place as Coldwater Creek? The image conjures up some far-off place in the mountains, with cool streams and tall pines, a spot we would

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EDUCATION: Mercy Offers DM Specialty

Know someone who aspires to a DM career? If so, show them this: Mercy College, Dobbs Ferry, NY, is offering a direct marketing specialty, culminating

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Pac Bell Backs Off Telemarketing Plan

Pacific Bell is backing down from a plan to telemarket its services to customers with unpublished phone numbers.The phone company filed a request with

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GOOD DEAL

Direct mailers are still pinching themselves to see if the events of the week of May 11 actually happened.On Monday, the Postal Rate Commission recommended

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B-to-B Catalogers’ Market Leadership May Be Misleading

For more than two years, direct marketing stock pickers have trumpeted the advantages of buying shares in business-to-business companies rather than stock

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